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Product Positioning Service

IDEAS's Product Positioning Service (PPS) provides high-value, targeted research and analysis for assessing the competitive market and product positioning dynamics of leading industry infrastructure products. Utilizing IDEAS's Price Feature Value Index methodology (PFVI), coupled with expert industry analyst commentary and analysis, PPS levels the vendor playing field by providing the necessary analysis to make informed decisions on the pricing, performance, features, and overall competitive positioning of comparative technology offerings. Additionally, by utilizing both quantitative and qualitative value indicators of how enterprise products are actually positioned and performing, PPS can be used to gauge future product performance improvements.



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